

“Visions of Italy” illustrates the complete E+M / NextReflex turn-key solution for direct response marketers, working with the largest public broadcast station in the country - WNET/WLIW. To promote their award winning “Visions of Italy” home DVD, E+M and NextReflex crafted an integrated offline/online marketing effort. E+M provided creative consultation, web design, strategic planning for the offer, ROI modeling, media, response tracking and analysis, processing and fulfillment.
NextReflex, through the web presence for the “Visions of Italy,” series used their proprietary Order-EZ technology and built a remarketing continuity program to sell the entire “Visions of Italy.”